Are you looking for the recommended free digital marketing tools for small businesses
In this article we will list out the best digital marketing tools for small businesses.
But first, we need to understand the meaning of digital marketing.
What is digital marketing?
Digital marketing is also known as online marketing or online promotion.
Digital marketing is the opposite of the traditional form of marketing.
Digital marketing is the use of online tools, including search engines, social media, emails and other websites to promote products and services either for a company or for an entity.
so what are the different types of digital marketing?
The different types of digital marketing
There are different types of digital marketing and they are;
1. Social media marketing
This is the use of social media channels (Facebook, Twitter, Instagram, Linkedin etc) to promote products and services.
2. Search Engine Optimisation (SEO)
SEO is process of optimising your website in order to outrank other website in the search engine result pages with the aim of gaining organic traffic. Blog or website owners and YouTubers apply SEO technique.
There are three types of SEO, which are the;
- On-page SEO: On-page SEO focuses on all the contents on your website or blog. On-page SEO involves keyword resesrch in order to rank higher in the search engine result page and also internal linking of similar pages or contents on your website.
- Off-page SEO: Off page SEO focuses on all activities that happen off your website or blog. Off-page SEO include the activities in order to make your website rank higher and this include backlinks. Backlinks involves the number of authority website that link to your page or website.
- Technical SEO: This involves the backend of your website. It involves how your website are coded, how your pages are coded. It also involves image optimisation, CSS optimisation, structured data and other forms of optimisation that can increase the speed or load of your website or blog.
3. Email marketing
This is the use of emails to promote a particular products or services. This is done by sending emails to the subscribers. Email marketing is a way communicating to a larger audience.
4. Content Marketing
This simply involves the promotion of contents in order to increase brand awareness or for the purpose of generating traffic, or customers.
5. Pay Per Click (PPC)
PPC is a method of driving traffic to your page or website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads. PPC can also be done on Facebook and Twitter.
6. Affiliate Marketing
Affiliate marketing is the process of earning money via commissions every time a company’s products or services are promoted and a sale is made.
7. Sponsored Content
This is when a brand or an individual pays a company or another entity to create and promote content that discusses their brand, products or services.
What is the importance of digital marketing
According to Hubspot, Digital marketing is very important because it helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
The best digital marketing tools for small businesses
Here are the best digital marketing tools for small business owners;
- Canva – Attractive content
- Buffer – Social media management
- Nimble – social CRM
- DirectScale – Complex social selling management
- Ahrefs – SEO
- Asana – Team-based work management
- Google Adwords – PPC
- SendGrid – Email marketing
Let’s take a quick look at some of these in detail:
You are right if you think that Canva isn’t necessarily a social selling tool. Yet, for your social selling, you need a great, visually appealing content. And that’s when Canva plays its important role.
Canva is a content creation tool that can be used for social selling. It was made for both individuals and teams to create and download beautiful designs in any format and for any occasion. Do you fancy modern presentations, appealing Facebook & Instagram posts or easy-to-follow infographics for Stories? Canva has it all.
The tool offers a free drag and drop interface allowing you to create content that is easy on the eye using Canva’s free design modules.
We absolutely love Canva—but if you want to try some other tools, Pixelied or Crello might be your good bet.
Buffer is a fantastic social selling tool that allows you to clearly plan your social media content. Thanks to Buffer, you can simply schedule your posts and track the performance of your content shared. Therefore, it is a valuable content distribution tool.
With direct posting available for Facebook, Twitter, Instagram, and LinkedIn, Buffer helps you stay on top of your social selling strategy while saving time in the content sharing process.
Buffer allows you to build your audience and grow your brand on social media. However, if you are not a fan of Buffer, you can alternatively use Hootsuite or Sprout Social.
You’ve probably heard before that having a good CRM (Customer Relationship Management) is crucial for efficient maintenance & creating relationships with your customers.
Nimble might be a good option for you, especially if you are a small business. It is a CRM designed for the social media age. The platform organizes your buyers and leads and allows you to keep track of your entire relationship with them—including your social media interactions.
Nimble easily allows you to compile all social media data into specific records for each lead that you are nurturing, tracking your engagement with the person as you go.
I’ve saved the best for last! DirectScale is a software that allows direct sellers to create personalized web office experiences for their distributors that are customized for their specific product and brand.
Through the web office, distributors can quickly find out updates and grab social copy and content to share with their followers. And, to top it all off, there is an in-built revenue optimization tool that aggregates all of the sales data.
This gives direct sellers the chance to get a top-level overview of what’s working on social media and what’s not, which means they can continuously tweak their strategy until it’s getting them the results they want every single time.
Asana is a collaborative workflow management system with a visual emphasis designed to streamline and de-silo information and goals between teams.
Asana allows you to do several things:
- Record and visualize projects to be completed
- Map out deadlines and prioritize tasks
- Assign tasks to certain team members
- Identify points of friction and bottlenecks
- Report on projects quickly and openly
- De-silo data between teams
The Portfolios function also lets you keep track of every project’s status, ensuring that your team members have the support and motivation to get out their digital marketing initiatives on time.
Ahrefs is a comprehensive SEO tool. it can also be used to boost your website traffic.
Ahrefs is great for competitive analysis tool, it allows you to check out who is linking to your competitors, their ranking pages, and more. You can see where their content ranks and, you can also use the Content Gap tool to identify key weaknesses for your content areas.
The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors’ sites.
Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.
However, another alternative to Ahrefs is Semrush.
This offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.
For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.
We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.
In case you are not a fan of SendGrid, MailChimp is the best alternative you can look into.
8. Google AdWords
Google AdWords is one of the most popular options for advertising your business on Google’s search engine results’ pages. Payment is based on either a pay-per-click or pay-per-call structure.
Google AdWords hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad and your other content. You can set budget caps on how much you want to spend. Ultimately, the tool helps you funnel more prospects to your website.
AdWords is an excellent way to display your products or services on Google’s results pages for very specific queries. For instance, let’s say someone searches for “best CrossFit gym in Austin”. Sure, you could work on your SEO and hope to appear organically – but you can also bid on the keyword and appear at the top of the page, enabling you to capture tons of high intent visitors.
The best free digital marketing tools for small businesses
- Ubbersuggest – SEO
- MailChimp – Email marketing
- Hootsuite – Social media marketing
- Google Adwords – PPC
- Google Analytics – For tracking leads
In digital marketing, there are a lot of tools you can make use of; some are paid, and some are free, it all depends on your budget and what you need the tool for.
As consumers spend more and more time online, social selling is becoming an increasingly important marketing tactic. The tools mentioned above are the best tools for digital marketers.
In this article we have covered; the definition of digital marketing, the best tools for digital marketing, the best free tools for digital marketing for small businesses.
If you are interested in learning more about what digital marketing is, feel free to contact me.
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